New Product Marketing
Omschrijving
Two-day Masterclass. Building balanced portfolios and marketing products successfully.
New product development is an important but risky business activity. Recent research has shown that the majority of all new products launched fail in the marketplace. While a superb marketing strategy may not "save" a bad product, a poor launch strategy will surely kill a great product".
Curriculum
This Master Class addresses the success and failure factors in new product development (NPD) with a special focus on the role of marketing. The interactive blend of theory and practice introduces participants to NPD topics including product innovation, new product failure scenarios, best practices for launching new products, and provides hands-on experience on how to build a product and brand portfolio that is balanced and strategically aligned. The Master Class uses case studies drawn from recent innovative product introductions.
What are IDE Master Classes?
IDE Master Classes are a series of intensive two-day, state-of-the-art Master Classes developed specifically for design professionals. They are embedded within one of the world’s most forward-thinking design education programmes at TU Delft’s faculty of Industrial Design Engineering. The Master Classes are given by leaders in the design field, all of them top lecturers or alumni from the faculty of Industrial Design Engineering, working in a range of disciplines of the continuously developing design field.
Why participate in IDE Master Classes?
The IDE Master Classes programme was developed to support the professional development of design practitioners. In groups of 10 to 16 participants, you gain insights into recent developments in the discipline, learning about the latest methods and tools currently being taught to new generations of designers. For many of you working in the field of design, this has proved an extremely effective way to refine your skills, focus your ambition, and/or simply broaden your mind and be inspired!
Each Master Class combines theory with interactive assignments and group cases: you directly apply what you learn. This is a great way of meeting the experts and working with other experienced designers, expanding your network, and creating new opportunities.
Learn from the experts as well as from each other!
Spreker(s)
Erik Jan Hultink is full Professor of New Marketing at IDE, TU Delft. Ranked number six in the list of the World’s Top Innovation Management Scholars, he is internationally respected for his work on launch and branding strategies for new products, and a much requested lecturer and guest speaker.
Roland van der Vorst is Professor Strategic Design for Brand Development, IDE, TU Delft
Locatie
Faculty of Industrial Design Engineering in Delft
Organisator
Industrieel Ontwerpen
IDE
Naam en contactgegevens voor informatie
Masterclass IDE
Aanmelden via
Send an email with your name, phone number, company and Master Class IDEMC6 to
masterclass-ide@tudelft.nl