Customer focus makes money! - dl 1
After a highly successful series of master classes in the previous year, CI has teamed up with Bart van Emden to launch a new series of the master class 'Customer focus makes money!'. The first session of the masterclass was entitled 'How to get out of the price spiral'.
In a three-part session, first a bit of theory on customer focus was covered. Then Arie van Vliet (Gouda Vuurvast) told how he did not want to get into a price spiral and sought cooperation with his customer to find cost savings together. This story was then confirmed by his customer, Robert Hageman of AVR Rotterdam, in a very inspiring speech.
All in all, a very successful first session, in which there was a lot of interaction with the participants.
More information about the master class can be found on this site.
Description
Due to great success in 2012, KIVI NIRIA is offering a new cycle on successfully developing on customer centricity. Developing on customer orientation is top priority for many technical companies. Not surprisingly! After all, improving customer orientation makes money. A lot of money! At least, when you get this right. In this new series of master classes, you will learn from leading companies - from inside and outside the industry - what the secrets of their success are. You will get inspiration on how to enthuse and transform your organisation. All aspects of developing on customer centricity will be discussed. Each evening, you will go home with concrete ideas that you can immediately start working with yourself
The master class is compiled by Drs Bart van Emden, b-to-b marketing specialist for "opinionated" professionals and management. Each session will be introduced by Bart. At each lecture, a different guest speaker is invited to share with us his insights, experiences and results on customer centricity.
This first part of the masterclass is entitled: 'How to get out of the price spiral?' Everyone gets what they deserve. If you are really good, you make a profit and have a lot of work. What is the secret of companies that can do this extremely well? And, what is the route to get there?
The following programme applies to each session of the masterclass:
17.00 - 18.00 Reception with bread buffet / networking
18.00 - 21.00 Masterclass
21.00 - 22.00 Drinks / opportunity for networking
Speaker(s)
Guest speakers Arie van Vliet of Gouda Vuurvast Services and Robert Hageman, Operation Manager at AVR in Rotterdam
Location
Prinsessegracht 23 in The Hague
Organiser
Commercial Engineer
Name and contact details for information
Marc Lambriks Marc Jonkman