Bart Nieuwenhuis and Matthijs Bobeldijk delivered another inspiring lecture on business model innovation on 12 October. The speakers' practical application of Alexander Oswalder's business model canvas and interesting real-life examples proved a hit. This KIVI activity was rated at 7.7. As in The Hague on 22 April, there appears to be a great need for a more in-depth session based on practical cases. It was agreed with the speakers that we will organise a number of master classes in 2016. Keep an eye on our calendar of activities!

Where Bart took us through the theoretical set-up and backgrounds of business models in general and the Business Model Canvas in particular. After the break, Matthijs treated us to examples of business model types and applications from his own practice.

Bart outlined the usefulness and necessity of business model innovation. A journey in which the impact of digitisation and the rise of the internet on various industries and sectors is seen as a major 'disruptor' of existing business models. Based on the book Business Model Generation, the nine building blocks of the business model canvas were discussed and explained using telling practical examples. The most challenging building block proved to be 'the value proposition'. Determining the 'pains' , the 'gains' and the 'customer jobs' turns out not to be that simple and requires a good understanding of the customer's business, its products, its services and its end users. The business model canvas at a glance was concluded with the Nespresso case study that participants used in small groups to try to dissect the nine building blocks. Besides giving a quick insight into your business model, the business model canvas is a common language that allows you (or your team) to look at your market and customers from a value proposition.

Matthijs challenged the audience to come up with 3 startup ideas and sharpened their value proposition during his presentation. In a nutshell, he presented business models that can be classified into five types based on their characteristics, patterns and value strategies. Using 'unbundling', Uber's business model, among others, was dissected and mapped out. A 'multisided platform' on which, for example, newspapers, Google and NOS are also based. Next, the meaning and usefulness of a business model for startups was explored in more detail. Many entrepreneurs and startups appear to base their value proposition, and thus their business model, on 'assumptions'. The trick is to test these assumptions against reality, with your prospects, with your customers, with your market, with your end users and adjust where necessary. This prevents a lot of frustration and unnecessary investments. A good story that Matthijs was able to wrap up nicely in the practical case study of Beauty Bookers, a successful start-up he had the pleasure of guiding. A method and approach based on, among others, Value Proposition Design (Alexander Ostwalder), The Lean Startup (Eric Ries), Running Lean (Ash Maura) and The Startup Owner's Manual (Steve Blank). Books and methods that every entrepreneur and business developer should have on their bookshelf.

Bart and Matthijs, thank you very much for sharing your knowledge, expertise, experience and inspiration. The time that evening was far too short to share all your knowledge and experience with the audience. Given the success of your lectures in The Hague and Eindhoven, we would like to get round the table with you to organise some great master classes in 2016.

Description

Business model innovation for engineers
Our rapidly changing world demands flexible organisations that constantly innovate. A popular management tool widely used for this purpose is the Business Model Canvas. The model is based on doctoral research by Alexander Osterwalder. In the book Business Model Generation, he developed the Business Model Canvas in co-creation with 470 experts around the world. The canvas is now used worldwide and more than a million copies of this management book have been sold. During an interactive workshop, Business Model experts Bart Nieuwenhuis, managing partner at PBF Innovation and professor at the University of Twente, and Matthijs Bobeldijk, Business Model Designer at New Business Lab, will take you into the world of business models and innovation.

For whom?
The workshop is intended for engineers who wonder what their organisation's business model will look like in two, five or ten years' time. Professionals seeking knowledge, insight and a method to develop propositions where new revenue models make the difference in success or failure. 'Game changers' who are interested in business model innovation. The format of the workshop is suitable not only for professionals who have already worked with the Business Model Canvas, but also for participants who have never applied the model before. At the end of the workshop, you will be able to fill in the model for your own organisation, and take first follow-up steps towards new business models.

Bart Nieuwenhuis will introduce the Business Model Canvas using practical examples, after which you will immediately start working with the model yourself.
After the break, Matthijs Bobeldijk will discuss business model patterns and how successful start-ups apply the model

Speaker(s)

Matthijs Bobeldijk is owner of inspiration agency New Business Lab. Matthijs has a master's degree in Business Administration (Erasmus University) and over 12 years of experience in various roles for various national and international organisations (EMI Music, Toys XL) in the field of Marketing, Business Development, Channel Development and Business Modelling.

Bart Nieuwenhuis is co-founder and managing partner at PBF Innovation and professor at the University of Twente in the field of Business and IT. Bart uses the Business Model Canvas in his consultancy practice and in teaching and research at the university. Bart is an electrical engineer and holds a PhD in computer science. He spent the first twenty years of his career working for KPN. For the last fifteen years, he has been a consultant in the field of innovation management. Most recently, he worked for Canon-Océ, Wikimedia Netherlands, SpeakUP and for the Ministry of Economic Affairs, Municipality of Almere, VNG and GGD Flevoland, among others). He has worked for twenty years as a part-time professor at various universities

Location

TU/e, Black Box, room 1.04, Den Dolech 2,

5612 AZ Eindhoven (reception from 18.30 hrs)

Organiser

Commercial Engineer

Name and contact details for information

ing. Hans van den End at the e-mail address below

hansvdend@zonnet.nl