Distinctive enterprise
We can look back on a highly interactive meeting with intensive exchanges on identity and image. It started with a bit of theory on reputation management.
With a strong reputation, you can permanently distinguish your organisation. Speaking with one voice, customer recognition and customer loyalty. These are some of the effects of reputation management. When an organisation clearly states what it stands for, it can thereby more easily remove a customer's uncertainties regarding a product or service. Employees will be more satisfied and engaged. Future employees will also see your organisation as an attractive employer, making recruitment easier. Moreover, a strong reputation results in improved financial results. An identity that is fully integrated is difficult to copy and provides a competitive edge.
Even if you do nothing, a reputation emerges. The question is which one! And more importantly, to what extent does the reputation contribute to your strategy? Reputation management is especially interesting for organisations in which there is movement.
At the end of the workshop, two groups visualised the identity and image of two companies. Their presentation generated another lively discussion.
Description
Name recognition of an organisation is important to have a preferred position in the mind of your (potential) customer. Even more important is how you are known! Often, an organisation has a picture of who it wants to be and how it wants to be known. Reliable, innovative, personal, professional, or otherwise...
But what is the perception of your (potential) customers? What do they experience during your service? Do they also have the perception, that you are reliable, innovative, personal and professional?
The other side of the same coin is how well do you know your customers? Do you know your customers so well that you are able to match your organisation, products and services completely to-the-point seamlessly to present needs?
18.30 hrs Reception sandwiches with coffee and tea
19.00 hrs Theory
- What is identity ?
- What is image ?
- How does a good reputation ensure customer loyalty and employee bonding ?
- How well do you know your customer
20.00 hrs Break with soft drinks, coffee and tea
20.30 hrs Practice
- Team chooses a well-known company from the group
- Employee of the organisation describes identity
- Other team members describe image
21.15 o'clock Feedback
- Presentation per team member of organisational identity and image, what stands out and what possible follow-up is
- Closing with tips on reputation management and marketing plan
- Result: Insight into identity and image; Insight into how to know what your identity and image are in a short time
- Participants receive (at their own request) a joint feedback by e-mail after the meeting
21.45 o'clock End of workshop
Details
Minimum number of participants: 8. Maximum number of participants: 15
Speaker(s)
The interactive workshop will be delivered by Jeroen van Eijndhoven (BlueWish) and Jolanda Thelosen (Colorful you)
Location
KIVI NIRIA building, Prinsessegracht 23
2514 AP The Hague
Organiser
Commercial Engineer
Name and contact details for information
Further information from Jeroen van Eijndhoven, tel. 010-4143536 or via the e-mail address below