New customers through social media?
Karin Muller and Marc van Waasbergen delivered the evening lecture "New customers through Social Media" to over 20 interested participants on 14 January. Karin and Marc together form the company Effipreneur and offer SMEs and entrepreneurs a range of services in the field of Social Media. The importance of Social Media worked immediately through the figures Karin presented.
The added value of Social Media was explained by Karin and the online network LinkedIn was also discussed in depth. Tips were given on how to optimise a LinkedIn profile. Various technical issues regarding this were explained by Karin and Marc. It became clear that LinkedIn is a great tool for making contacts with new customers with the aim of coming to the table and converting the added value for the customer into a fruitful cooperation. Karin gave the example that by actively sharing interesting content with your target audience, you can become an interesting discussion partner. It's about relationship building with value. You do this by determining who your ideal customer is, looking through search to approach them and determining what content/value you have to offer.
The lecture was interactive and Karin and Marc answered many questions from participants. What became clear was that there was a huge difference in knowledge about "Social Media" among the participants. Some are already active with "Social Media" while others are not at all.
Besides explaining LinkedIn, the Twitter network, Social Media etiquette and supported tools were also discussed. Tips on setting up your LinkedIn profile can be found on Effipreneur 's website.
Given the interest in the topic, there will definitely be a follow-up on the Social Media topic. The board of the Department of Commercial Engineering thanks the participants for the active participation shown and of course Karin and Marc for hosting this interesting evening lecture which gave many pause for thought.
Description
Have you ever acquired a new customer using social marketing? Does social marketing fit within the SME sector? How do you approach this, what are the pitfalls? Karin Muller takes you through this fascinating evening lecture, in which she reviews many facets surrounding this topic
19.00 Reception
19.30 Lecture
21.00 Closing
Target group
Directors, DGAs within SMEs.
Minimum number of participants: 25.
Speaker(s)
Started in advertising and has now been self-employed for seven years. Karin Muller is a strategist at heart who has guided complex change processes at large organisations. Karin has creative insight and knows how to link strategic developments to communicative messages within organisations. Karin believes that management itself knows very well where it wants to go and uses her expertise to get this across to her clients. She really enjoys bringing out an entrepreneur's strengths and expressing them in powerful, commercial messages
Location
Aalsterweg 322, 5644 RL in Eindhoven
Organiser
Commercial Engineer
Name and contact details for information
Hans van den End at the e-mail address below