Technicians have all sorts of great ideas but forget an important part i.e. what type of business model fits them (- and how do I reach investors). So you have various business models (ESCO model, IKEA model, etc.). The big multinationals also dare to throw their old business model overboard to make money, e.g. Apple with its IPod (produced by a Chinese company) and its ITune store (the world's largest collection of music). There are many diverse and smart business models available today. Coming up with a technical solution and then bringing this solution to the market is certainly not limited to start-ups, even large companies can use new business models to market innovative technology.

The Bridge business innovators (part of Twynstra Gudde) will provide an inspiring lecture and interactive workshop on this current topic. Target group for this evening are KIVI-NIRIA members with a technical or business administration background who, with some experience, are active in companies facing the challenge of successfully marketing new technology. To get maximum benefit from this meeting, we ask all participants to bring their own and current case study in this field. In an interactive workshop, The Bridge will use these cases as a starting point for a creative journey of discovery.

Participation in this meeting will provide you with answers to these questions:

- What is a business and revenue model?
- What is the role of innovative technology in a business model?
- What are trends and successful new revenue models?
- How do investors assess a new business idea?

Customers prefer to pay for performance

We don't buy a car, but we buy 'mobility ', an office doesn't buy copy machines, but pays for uninterrupted document flows, a factory doesn't hire an installer for repairs, but prefers to pay for machines that do it. We prefer to pay for performance, for a solution that works. Increasingly, in doing so, we pay based on actual value delivered. For companies, this means new opportunities to make more sales and margins.

Customer value as a starting point when innovating revenue models

Thinking in revenue models can help find new customer value. For example, by not only earning from the (one-off) sales transaction; but by adding value during moments of use. Like TomTom having additional income from services like traffic jam information and map updates. Or Ryanair which earns from the large flow of passengers by selling car rentals and hotel stays. This makes new revenue models an important growth driver for companies. In consumer markets but just as much in business-to-business markets

By means of a simulation game, various innovations are put in changing markets.

Target group

Members and introductees who, with at least 5yrs of work experience, are active in business.

18.30 - 19.00 Sandwich in advance
19.00 - 19.30 Introduction by Ludwin Daal
19.30 - 20.30 Explanation workshop by Wouter vd Burg
20.30 - 21.00 Coffee break
21.00 - 22.00 Workshop
22.00 - 22.30 Closing
22.30 Drinks

Speaker(s)

Ludwin Daal - KIVI NIRIA Business Administration/East
Wouter vd Burg - the Bridge Innovators

Location

University of Twente; Drienerlolaan 5; Enschede

Conference hotel Drienerburght building no 44

Organiser

Business Administration

Eastern Region

Name and contact details for information

Ludwin Daal - 026 3562665 (also mobile)

ludwin_daal@hotmail.com