Business model innovation / ALV

When:

22 April 2015

17:30 Hour - 22:00 Hour

Event organizer:Commercial engineer

Bart Nieuwenhuis and Matthijs Bobeldijk gave an inspiring lecture on business model innovation on 22 April. The speakers' practical application of Alexander Oswalder's business model canvas and interesting real-life examples proved a hit. Besides a high appreciation by participants (8.4), there appears to be a great need for a follow-up in which one or more practical cases are explored according to this method. For those who missed the lecture, you will have the opportunity to hear Bart and Matthijs give an inspiring talk on Business Model Innovation on 22 October in Eindhoven. Keep an eye on our activity calendar!

Before Bart took us through the conception and background of the Business Model Canvas, he first introduced us to the usefulness and necessity of business model innovation. A journey that sees the impact of digitisation and the rise of the internet on various industries and sectors as a major 'disruptor' of existing business models. Based on the book Business Model Generation, the nine building blocks of the business model canvas were discussed and explained using telling practical examples. The most challenging building block proved to be 'the value proposition'. Determining the 'pains' , the 'gains' and the 'customer jobs' turns out not to be that simple and requires a good understanding of the customer's business, its products, its services and its end users. The business model canvas at a glance was concluded with the Nespresso case study that participants used in small groups to try to dissect the nine building blocks. Besides giving a quick insight into your revenue model, the business model canvas is a common language that allows you (or your team) to look at your market and customers from a value proposition.

After the break, Matthijs introduced us to existing business models that can be classified into five types based on their characteristics, patterns and value strategies. 'Unbundling' was used to dissect and map Uber's business model, among others. A 'multisided platform' on which, for example, newspapers, Goolge and NOS are also based. It then delved into the meaning and usefulness of a business model for startups. Many entrepreneurs and startups appear to base their value proposition, and thus their business model, on 'assumptions'. The trick is to test these assumptions against reality, with your prospects, with your customers, with your market, with your end users and adjust where necessary. This prevents a lot of frustration and unnecessary investments. A good story that Matthijs was able to wrap up nicely in the practical case study of Beauty Bookers, a successful start-up he had the pleasure of guiding. A method and approach based on, among others, Value Proposition Design (Alexander Ostwalder), The Lean Startup (Eric Ries), Running Lean (Ash Maura) and The Startup Owner's Manual (Steve Blank). Books and methods that every entrepreneur and business developer should have on their shelf.

That the Business Model Innovation added value to the participants was evident from the interesting discussions and the exchange of business cards during the drinks. As KIVI CI Board, we are therefore very happy with this successful test of our 'value proposition'. And will therefore repeat this activity on 22 October in Eindhoven. In the meantime, we will discuss a possible in-depth meeting with Bart and Matthijs. When and the form we will of course inform you about that. Keep an eye on the KIVI CI activities calendar!

Bart and Matthijs, thank you very much for sharing your knowledge, expertise, experience and inspiration. Meanwhile, the books Value Proposition Design and The Lean Startup are in my (digital) bookcase and I have already applied the first principles in developing new business in the agribusiness!

Description

Business model innovation for engineers
Our rapidly changing world demands flexible organisations that constantly innovate. A popular management tool widely used for this purpose is the Business Model Canvas. The model is based on doctoral research by Alexander Osterwalder. In the book Business Model Generation, he developed the Business Model Canvas in co-creation with 470 experts around the world. The canvas is now used worldwide and more than a million copies of this management book have been sold. During an interactive workshop, Business Model experts Bart Nieuwenhuis, managing partner at PBF Innovation and professor at the University of Twente, and Matthijs Bobeldijk, Business Model Designer at New Business Lab, take you into the world of business models and innovation.

For whom
The workshop is aimed at engineers who are wondering what their organisation's business model will look like in two, five or 10 years' time. Professionals seeking knowledge, insight and a method to develop propositions where new revenue models make the difference in success or failure. 'Game changers' who are interested in business model innovation. The format of the workshop is suitable not only for professionals who have already worked with the Business Model Canvas, but also for participants who have never applied the model before. At the end of the workshop, you will be able to fill in the model for your own organisation, and take first follow-up steps towards new business models

The Business Model Innovation workshop will start after the conclusion of the ALV.
Bart Nieuwenhuis will introduce the Business Model Canvas using practical examples, after which you will immediately start working with the model yourself.
After the break, Matthijs Bobeldijk will discuss business model patterns and how successful start-ups apply the model.

17:30 Reception with a sandwich
18:00 ALV (free participation)
19:00 Start of workshop
20:00 Coffee/tea break
20:15 Continuation of workshop
21:15 Drinks & networking opportunity
22:00 End

Speaker(s)

Matthijs Bobeldijk is owner of inspiration agency New Business Lab. Matthijs has a master degree in Business Administration (Erasmus University) and over twelve years of experience in various roles for various national and international organisations (EMI Music, Toys XL) in the field of Marketing, Business Development, Channel Development and Business Modelling.

Bart Nieuwenhuis is co-founder and managing partner at PBF Innovation and professor at the University of Twente in the field of Business and IT. Bart uses the Business Model Canvas in his consultancy practice and in teaching and research at the university. Bart is an electrical engineer and holds a PhD in computer science. He spent the first twenty years of his career working for KPN. For the last fifteen years, he has been a consultant in the field of innovation management. Most recently, he worked for Canon-Oce, Wikimedia Netherlands, SpeakUP and for the Ministry of Economic Affairs, Municipality of Almere, VNG and GGD Flevoland, among others). He has worked as a part-time professor at various universities for 20 years.