Customer focus makes money! - dl 3
After a highly successful series of master classes in the previous year, CI has teamed up with Bart van Emden for a new series of the master class 'Customer intimacy makes money!'. This third session was entitled 'From bulk producer to customer intimacy: how to do it?'
Tata Steel has changed from focusing on as many tonnes of steel as possible to adding value for the customer. Bart van Emden kicked off with a piece of theory followed by practical examples and interaction with the attendees.
Marketing Manager Automotive at Tata Steel, Sander Heinhuis, takes the participants through the importance of customer focus on planning and production. By getting a better forecast of its automotive customers, Tata Steel is able to make better propositions that positively influence its customers' TCO. As a result, Tata Steel knows how to make its own production process more effective.
During the meal, coffee break and drinks, attendees networked eagerly. All in all, an interesting and highly informative meeting.
The final master class in this series on 14 May this year will have the topic: How customer focus works in combination with European tenders. This evening will again be introduced by Bart van Emden followed by Marc Unger, director of Prorail's procurement company. Marc Unger has a clear opinion on such tenders and the influence of this process by the contractor. An appealing topic and speaker for anyone dealing with tenders. We look forward to seeing you on 14 May 2014 at KIVI in The Hague.
Description
Due to great success in 2012, KIVI is offering a new cycle on successfully developing on customer centricity. Developing on customer orientation is top priority for many technical companies. Not surprisingly! After all, improving customer orientation makes money. A lot of money! At least, when you get this right. In this new series of master classes, you will learn from leading companies - from inside and outside the industry - what the secrets of their success are. You will get inspiration on how to enthuse and transform your organisation. All aspects of developing on customer centricity will be discussed. Each evening, you will go home with concrete ideas that you can immediately put to work yourself.
The master class is compiled by Drs Bart van Emden, b-to-b marketing specialist for "opinionated" professionals and management. Each session will be introduced by Bart. At each lecture, a different guest speaker is invited to share with us his insights, experiences and results on customer centricity.
This third part of the masterclass is entitled: 'From bulk producer to customer intimacy: how to do it?' Tata Steel, the old Corus in IJmuiden has changed. No longer focusing on as many tonnes of steel as possible, but on added value for the customer. Sounds great, but how do you do such a thing effectively?
The following programme applies to each session of the masterclass:
17.00 - 18.00 Reception with bread buffet / networking
18.00 - 21.00 Masterclass
21.00 - 22.00 Drinks / opportunity to network
Speaker(s)
Guest speaker Sander Heinhuis, Marketing Manager Automotive at Tata Steel
Location
Prinsessegracht 23 in The Hague
Organiser
Commercial Engineer
Name and contact details for information
Marc Lambriks Marc Jonkman