Recent research shows that customer focus is top priority for many tech companies. Not surprisingly. After all, improving customer focus makes money. A lot of money! At least when tackled properly. In cooperation with Bart van Emden, the Department of Commercial Engineering set up a master class on customer orientation, which uses case studies of leading companies to show how to tackle this successfully.

Bart van Emden started the evening by laying out the theme: what is customer focus, why is it important and how do you actually organise it? After the break, the stage was set for Richard Pater (director of Railinfra Solutions) who explained how they have improved customer focus in three months. This was followed by an animated discussion, which had to be broken off after half an hour because there was also networking to be done over drinks.

This first session of the master class can definitely be called a success: the 49 participants were unanimously positive. Next session is on Thursday 20 September (http://afdelingen.kiviniria.net/commercieel/tr?transaction=KIVI_ACT006&PARAM1=3021).

Description

Department of Commercial Engineering invites you to a cycle with 4 inspiration evenings, top speakers and practical cases:
Masterclass: 'Developing on customer focus for technical companies makes money!'

Recent research shows that customer focus is top priority for many technical companies. Not surprisingly. After all, improving customer orientation saves money. A lot of money! At least when you get this right. In this master class, you will learn from leading companies that are tackling this successfully. You will get inspiration on how to take your organisation along and enthuse it. All aspects of developing on customer centricity will be discussed, with which you can immediately get started yourself.

The masterclass is set up by Bart van Emden, b-to-b marketing specialist for "opinionated" professionals and management. Each session will be introduced by Bart. At each lecture, a different guest speaker is invited to share with us his insights, experiences and results on customer centricity.

Participants who attend all sessions will receive a certificate from Martin van Pernis, president of KIVI NIRIA and former CEO of Siemens Group in the Netherlands and chairman of the Board of Siemens Nederland N.V.

For whom?
- Directors
- Senior and middle management
- Account managers
- Marketing managers
- Commercial staff
- Anyone interested in 2.0 marketing within a technical environment

What is customer centricity and how do you organise it?
Scan your own company's customer centricity! What can you do with this? Improve your organisation's customer focus in 3 months, it can be done!
Case: Railinfra Solutions. Guest speaker Richard Pater, director Railinfra Solutions

The following programme applies to each session of the masterclass:
17.00 - 18.00 Reception with bread buffet / networking
18.00 - 21.00 Masterclass
21.00 - 22.00 Drinks / opportunity to network

The other sessions are on:
20 September 2012: Customer focus delivers money! Part 1
22 November 2012: Customer focus makes money! Part 2
24 January 2013: Tackling prejudice!
Click on the links below for more information.

Speaker(s)

Since 2010, Richard Pater has been managing director of Railinfra Solutions VOF, a growing engineering firm working in the field of rail mobility, infrastructure, spatial planning and light and heavy rail. Richard is employed at engineering firm Witteveen+Bos. Richard demonstrated at Railinfra Solutions that it is possible to structurally increase customers' perception of quality within 3 months. A very interesting case showing that developing customer focus does not have to be complicated at all.

Leader Bart van Emden started Van Emden Marketing Consultancy BV 4 years ago. A successful marketing agency that focuses exclusively on (technical) professionals. Before that, he worked for 10 years as Marketing Manager at Royal Haskoning. Van Emden studied Mass Communication and Marketing at Radboud University in Nijmegen. He developed a method that allows companies to use their own customers as an extension of their sales in a structured way. Van Emden has published several articles on this subject and is a much sought-after speaker on the subject.
LinkedIn profile: http://www.linkedin.com/in/bartvanemden

Location

KIVI NIRIA building, Prinsessegracht 23,

2514 AP The Hague

Organiser

Commercial Engineer

Name and contact details for information

Further information from Marc Lambriks, using the e-mail address below

marc@lambriks.nl

Masterclass 2: Customer focus makes money! 1

Masterclass 3: Customer focus makes money! 2

Masterclass 4: Tackling the prejudices!