LinkedIn as an acquisition tool
Karin Muller and Marc van Waasbergen, who run the company Effipreneur together, gave the workshop "LinkedIn as an acquisition tool" on 3 November last. That the subject is alive and well was evident from the number of participants. After the sandwich meal, the workshop started at 18.00. Karin enthusiastically took charge of the presentation and was assisted by Marc where the technology was concerned. Participants had been asked to bring their own laptops so that they could work on the LinkedIn profile in real time. Thanks to the KIVI room in Zuid and the TU/e for providing a temporary WIFI account.
The topics covered were: "what is social sales", "SEO keywords", "LinkedIn profile optimisation" and "LinkedIn sales activities".
The process of LinkedIn as a business tool was explained in six steps:
Step 1 Profile in order
Step 2 Network in order
Step 3 Content collection and distribution
Step 4 Creating content
Step 5 Engaging in dialogue
Step 6 Expand network
During the workshop, there was room to address individual situations which was then made good use of. After the workshop, almost all participants took the trouble to fill in the evaluation form. This showed, among other things, that the workshop was useful. The Eindhoven location was also generally well assessed, although it was not easy to reach for everyone (people from the Randstad).
Around 21:45, the workshop ended. Unfortunately, this made it impossible to have a networking drink (the doorman was already kind enough to extend his shift for us). Participants were sent the handout of the presentation and the "LinkedIn enhancer" digitally after the workshop.
The board of the Commercial Engineering Department thanks the participants for attending the lecture, of course Karin and Marc for hosting the workshop, the KIVI Chamber South for helping with the organisation and TU/e for its hospitality.
Description
Introduction
How do you use LinkedIn? Is it your digital rolodex or are you using LinkedIn more effectively?
If you hardly use LinkedIn or don't use it in the right way, you won't be able to benefit from a huge database with which you can find targeted leads. And with this you can generate more sales.
A recent study shows that more than 83% of LinkedIn members are decision-makers within their organisation. It means you are just a few clicks away from quality prospects. Whether you are looking for direct contact with CEOs, directors of smaller companies or freelancers, you can find them on LinkedIn!
Target group
Technicians who have to deal with acquisition.
What can you expect from this training?
- You can use LinkedIn in a commercial way for your company;
- You can use LinkedIn to acquire new customers;
- Your attention is more focused on connecting with decision-makers instead of people who have no influence within the organisation
- You no longer lose time with receptionists or other 'gate-keepers'
- You can position yourself in such a way that you can be found more easily on LinkedIn;
After the training, you are ready to:
- Create your own effective and professional profile
- Develop a professional networking strategy that helps you stay top of mind with the decision-makers within your market
- Develop a list of carefully selected prospects within your target group
- Develop a strategy on how to get in touch with your target group
For this training you need an event account (t.b.v. internet access at TU/e).
Please note: the event account must be created at a location other than the TU/e.
After registering, you will receive further instructions via the automatically sent confirmation e-mail.
17.00 Reception with sandwiches (included in price)
18.00 Start of workshop
21.45 End of workshop
Karin Muller: Started in advertising and has been an independent entrepreneur for seven years now. Karin is a strategist at heart who has guided complex change processes in large organisations. Karin has creative insight and knows how to link strategic developments to communicative messages within organisations. Karin believes that management itself knows very well where it wants to go and uses her expertise to get this across to her clients. Karin is constantly busy with all kinds of trends in the market, which she links directly to developments at Effipreneur's clients.
Speaker(s)
Marc van Waasbergen: Worked for 12 years at ASM International as project manager and then product manager for semiconductor industry. A job that involved a lot of technical insight and precision. After this, he worked for a few years at Imtech Netherlands as Product manager for digital access control. Digital is in Marc's heart and it is therefore not surprising that he is the technical brain behind Effipreneur. Meanwhile, he works with a number of internet gurus around the world. Marc is well aware of trends within social media.
Location
Eindhoven University of Technology (TU/e)
Auditorium, lecture room 11
Organiser
Commercial Engineer
Name and contact details for information
ing. Hans van den End at the e-mail address below