How to market your own innovation
Description
Engineers have all kinds of great ideas but forget an important part, namely what type of business model fits them (- and how do I reach investors). So you have various business models (ESCO model, IKEA model, etc.). The big multinationals also venture to throw their old business model overboard to make money e.g. Apple with its iPod (produced by Chinese company) and its iTunes store.
The Bridge business innovators (part of Twynstra Gudde) will provide an inspiring lecture and interactive workshop on this topical theme.
Target group for this evening are members with a technical or business administration background with at least 5 years of work experience who are active in companies facing the challenge of successfully marketing new technology. To get maximum benefit from this meeting, we ask all participants to bring their own and current case study in this field. In an interactive workshop, The Bridge will use these cases as a starting point for a creative journey of discovery.
After six months, we will organise a return afternoon to discuss the results with each other.
There is a minimum of 20 and maximum of 30 participants for this activity.
Location
4835 NM in Breda
Organiser
Business Administration
Southern Region
Name and contact details for information
ir. L.J.M. van der Zon, t: 06-50641845