Commercial Skills
Date 27 November 2009
Location Eindhoven
Speakers
mr Bosman
Report
Nine participants attended the commercial skills workshop on 27 November last.
Various aspects for building a fruitful relationship with the client were clearly discussed by Mr Bosman. In addition to the topics covered, there was the necessary space to discuss specific cases of the participants, which was much appreciated.
due to the great success of this workshop (average score 8), a fourth workshop is planned for 5 February 2010.
Description
How can you stand out significantly to your customers? By taking a different approach or by offering the lowest price ?(and thus giving away a lot of margin). Of course, price plays an important role, but not the only one. On what is "awarding" based? On price or on a host of other things as well as price? If you can distinguish yourself so brilliantly that the customer understands that you, your organisation and your product or service, are of great importance to his future, your chances of success in business increase extraordinarily. Commercialism is based on love for the commercial trade, product knowledge, insight and interest in the customer and in one's own organisation, cooperation, tenacity, creativity, stress resistance and perseverance. However, making the most of opportunities must be based on a process-oriented strategy, both in short-term and long-term processes.
This workshop has only one aim: to give you the best opportunities to achieve short- and long-term commercial success. Its practical and interactive nature will give you an excellent insight into the effectiveness of your commercial effort. You will understand which factors are important for creating a significant commercial difference. In addition, you will gain good insight into the structure of the commercial process, so that you will also recognise the important moments in it. You will learn the techniques to get to know your customer's needs and interests and how to use this knowledge to build a lasting and fruitful relationship. The aspects involved in convincing and negotiating are also discussed in detail. The workshop is given by Mr Hendrik Bosman. He has extensive experience in commerce and general management, including as General Manager of Toshiba Benelux. He provides many training courses and workshops within the SME, government and BtB environment.
09.00 Start
12.00 Lunch
13.00 Continuation
17.00 End
Participants will receive an information folder with the workshop.
PARTICIPATION
Maximum number of participants: 15
Location
Hotel Eindhoven, Aalsterweg 322
5644 RL in Eindhoven
Organiser
Commercial Engineer
Name and contact details for information
Further information at ing. Henk Bergsma, t: 06-20492819 or via the e-mail address below.