Customer focus makes money! Part 2

When:

22 November 2012

17:00 Hour - 22:00 Hour

Event organizer:Commercial engineer

Description

Department of Commercial Engineering invites you to a cycle with 4 inspiration evenings, top speakers and practical cases:
Masterclass: 'Developing on customer focus for technical companies makes money!'

Recent research shows that customer focus is top priority for many technical companies. Not surprisingly. After all, improving customer orientation saves money. A lot of money! At least when you get this right. In this master class, you will learn from leading companies that are tackling this successfully. You will get inspiration on how to take your organisation along and enthuse it. All aspects of developing on customer centricity will be discussed, with which you can immediately get started yourself.

The masterclass is set up by Bart van Emden, b-to-b marketing specialist for "opinionated" professionals and management. Each session will be introduced by Bart. At each lecture, a different guest speaker is invited to share with us his insights, experiences and results on customer centricity.

For whom
- Directors
- Senior and middle management
- Account managers
- Marketing managers
- Commercial employees
- Anyone interested in 2.0 marketing within a technical environment

Customer focus makes money! Part 2
Organising sales is like conducting an orchestra. How does everyone do the right things right? How do you organise stormy sales development in a new market in a short time?
Case: Dura Vermeer. Guest speaker Age Vermeer, managing director Dura Vermeer

The following programme applies to each session of the masterclass:
17.00 - 18.00 Reception with bread buffet / networking
18.00 - 21.00 Masterclass
21.00 - 22.00 Drinks / opportunity to network

The other sessions are on:
20 September 2012: Customer focus delivers money! Part 1
24 January 2013: Tackling prejudice!
Click on the link below for more information.

An impression of the first session can be found via the link below.

Speaker(s)

Age Vermeer has worked at Dura Vermeer, one of the largest nationally operating construction companies in the Netherlands, since 1980. Within the Infra division, he is responsible for marketing, innovation , communication and sustainability policy. Under Age's leadership, a range of market-oriented activities were launched, showing that - despite the crisis - growth in construction is possible. A fascinating journey of discovery of a construction company on its way to a customer-oriented culture.
LinkedIn profile: http://www.linkedin.com/in/agevermeer

Leader Bart van Emden started Van Emden Marketing Consultancy BV 4 years ago. A successful marketing agency focusing exclusively on (technical) professionals. Before that, he worked for 10 years as Marketing Manager at Royal Haskoning. Van Emden studied Mass Communication and Marketing at Radboud University in Nijmegen. He developed a method that allows companies to use their own customers as an extension of their sales in a structured way. Van Emden has published several articles on this subject and is a much sought-after speaker on the subject.
LinkedIn profile: http://www.linkedin.com/in/bartvanemden