"Commercial Awareness" in-depth session
Description
Bart Sterk, speaker at Speaker's Academy, delivered a first awareness session on 11 June last in a quirky and occasionally confrontational manner around the issue of
...selling successfully in a shrunken displacement market!
For example, all participants concluded that product-focused selling is not the answer to this issue.
But what then?
Attention and genuine interest for your customers is an important aspect, which made the link to contact quality easy to establish. With the majority of customers (not top customers), distinctiveness is insufficient, it was concluded. Personal-business as well as corporate trust proved to be conditional. Personal trust, however, can be generated; in the sales process it is moving more and more towards 'awarding'.
In this in-depth session, we take this further. Bart Sterk will take you through the process of our behavioural attitude and of creating personal trust and contact quality enhancement.
The in-depth session is primarily intended for participants of the first session, but is also open to new registrations!
Bart Sterk will respond live to your questions and issues within the topic of commercial communication. During the session, he will discuss these with you and provide you with possible new alternatives. To maximise the effect for you as a participant, we ask you to tell us what your sales department finds difficult in its communication to (potential) customers. This can be done by sending an e-mail to marc@lambriks.nl.
Speaker(s)
Bart Sterk (mechanical engineering background supplemented with marketing) started his career as a technical employee. After a successful start as a salesman, he made the switch to management, where he worked for 20 years at several nationally and internationally focused companies.
As a manager, Bart frequently went along with sales and noticed that people often struggled with price talks. Positioning one's own company towards the market also limited sales. This resulted in what Bart currently does: training management and sales on creating personal trust.
Bart shows that this gives us what we want so much: attention, personal trust and award. Both privately and professionally. His passion is contributing by transferring. Humour and putting things into perspective are his way of life.
Location
Prinsessegracht 23, 2514 AP The Hague
Organiser
Commercial Engineer
Name and contact details for information
Ir. Marc Lambriks