Sharper positioning
Description
Entrepreneurship you can learn!
As an independent professional or engineering firm, at some point you can no longer shut yourself off from the business side of your enterprise. Clients no longer cross the threshold so easily, the business is swarming with competitors, or every day you are just too busy with clients, managing employees and executing projects.
Fortunately, successful entrepreneurship is not difficult and in this series of lectures you will learn about the most important aspects of entrepreneurship and how to get a grip on them in an accessible way.
The format is interactive and there is plenty of opportunity to ask questions and exchange experiences, so you will also learn from others. Moreover, each meeting is a great opportunity to build your network!
Who is it for?
The workshop series is aimed at smaller engineering firms and independent professionals who want to get a better grip on their business
Sharper positioning: define your unique place
Who are your clients, what are their needs and how do you respond to them in such a way that cooperation is a matter of course? What makes you so unique that you can claim your own place in the market and be less sensitive to competition?
In this lecture, you will learn how to determine your position and how to define your 'value proposition'; your own story, your service offering and the arguments you use to convince your clients in a natural and your own way.
Topics
- How to determine your target market?
- How to recognise the needs of your target market?
- How do you optimally align your offer with the perception of your client?
- How do you lay a professional foundation for acquisition and communication?
19.00 Reception
19.30 Start interactive lecture
20.15 Coffee/tea break
20.30 Continuation interactive lecture
21.15 Drinks & Networking opportunity
22.00 End
Speaker(s)
Ries Meertens (Coaching Creative Companies) is a business consultant and business coach for creative and technical service providers. He helps and inspires them to define and realise their ambitions. He also teaches 'Design Consultancy Practice' at TU Delft and gives a variety of workshops and lectures on strategy, sales and organisation.
Ries links his nearly 20 years of experience as co-owner of a successful design consultancy in a practical and effective way to highly applicable contemporary management theories and tools. Throughout his career, Ries has worked with both major multinationals and SMEs, as well as service agencies and independents
Location
Prinsessegracht 23, 2514 AP The Hague
Organiser
Commercial Engineer
Name and contact details for information
John den Ridder at the e-mail address below