Description

Value Proposition Design
A widely used method for arriving at a proposition that is recognisable and appealing to the customer. It allows you to arrive at a service or solution that the user actually needs.

Does your offer match what your customer really needs?
The offer for your customer is an important part of your business. If this offer does not connect well, it leads directly to lost sales. The right tool you can use to sharpen your offer is the Value Proposition Design. This model helps you to design, test and 'build' your value proposition (=offer) in a structured way.

Chris de Bruin discusses the origin, usefulness, application and added value of Value Proposition Design. This evening will also cover exactly what applying Value Proposition Design will give you. How it works in practice and what are the side effects. This lecture will be interactive and it is of course possible to ask questions.

Speaker
Chris de Bruin, director of Frontline Business School, now has more than 20 years' experience as a consultant in developing relevant value propositions. Currently, he gives almost daily lectures and workshops on developing new Business Models and Value Propositions. In recent years, he has supported over 200 companies in this area.

He also develops material in this area for HP and Microsoft, which is applied in several European countries. His preferred basis is 'open source' material such as Value Proposition Design.

For whom
This interactive lecture is intended for managers, directors and commercial engineers who wonder whether their business services really match their customer's needs. In short, professionals with the aim of serving their customers in the best possible way

Location

KIVI building

Prinsessegracht 23, 2514 AP The Hague

Organiser

Commercial Engineer

Name and contact details for information

Ronald van Duijvenvoorde at the e-mail address below

duijvenvoorde@2eenheid.nl