Hidden Design
Description
Hidden Design is a method developed by Department of Extraordinary Affairs to quickly validate prototypes in the context of the end user. Hidden Design hides the fact that the design process is still in progress, so end users are immersed in a situation that is realistic for them. This reality also makes them react sincerely to the ideas presented to them: reactions that feed the design process with new possibilities and validate choices. Afdeling Buitengewone Zaken is a Rotterdam-based design agency with a core team of industrial designers. The driven team members have the know-how and experience to transform visions and ideas into tangible products, services and experiences. They guide the entire process, from research and design to development.
Participation in the lecture is free of charge. Dinner costs € 20 (main course incl. two drinks), payable in cash.
If you want to join us for dinner, please indicate this in connection with Se7en's planning and reservation of the number of tables.
Speaker(s)
Jan Belon (Department of Extraordinary Affairs)
Location
Mariaplaats 7, 3511 LH Utrecht
Organiser
Industrial Design
Name and contact details for information
Further information via the e-mail address below.