Description

In the world of service innovation, Service Design is now a well-known phenomenon. Service Design is about designing services in such a way as to create added value for both users and stakeholders. But at the same time, the field is still developing and the knowledge gained is not yet widespread. For this reason, over the past three years, research has been conducted into the application of Service Design in Dutch business; as part of the programme 'Innovation in Services, Service Design in practice', Service Design agencies from the northern Randstad region carried out a number of projects. These projects focused on service provision around Utrecht Central Station, which is currently being rebuilt.

In the programme, Hogeschool Utrecht worked together with the following partners: DesignThinkers, Edenspiekermann, Bureau H2O, Movares, Prorail, Scope Design & Strategy, Service Design Netwerk, STBY, Taskforce Innovation Region Utrecht, TU Delft and 31Volts. The programme was made possible by subsidy under the economic incentive programme 'Pieken in de Delta' of the Ministry of Economic Affairs, the municipality of Utrecht and the province of Utrecht.

For whom?
- SMEs from the creative sector that want to get started with Service Design or already are and who need a broad and powerful network;
- SMEs from the business services sector that see opportunities in Service Design within their services;
- companies in a variety of sectors interested in applying Service Design in their innovation process;
- other interested parties

What can you expect?
- an inspiring introduction to the programme 'Innovation in Services, Service Design in practice' and its importance for the future of Service Design in the Netherlands;
- an instructive look behind the scenes of some Service Design projects: the approach, the experiences and the learning points;
- leading speakers from the field offering you a broader perspective on Service Design;
- the official presentation of the publication 'Service Design; insights from nine practical examples', which was compiled as a result of the programme;
- interesting meetings with a large group of colleagues;
- and ... afterwards (free of charge) your own copy of the publication.

Location

Utrecht University of Applied Sciences, Faculty of Nature & Technology

Oudenoord 700, Utrecht

Organiser

Industrial Design

Utrecht University of Applied Sciences

Name and contact details for information

For more information, please contact Andy Wagenaar, t 06 - 45 89 63 97 or via the e-mail address below

andy.wagenaar@hu.nl

Registration Knowledge Conference website

Invitation

Register via

You can register until 13 May via the registration site (see above). We advise you to first view the programme, lectures and speakers via the menu bar at the top of the homepage and only then register.