Jorrit Tol is founder and owner of sustainable furniture brand 'Nel'. Ten years ago, Jorrit started his career in the design industry. He worked as a product developer & manager at major brands such as Danskina, Kvadrat, Linteloo and Fest. Yet he felt it was time for a new design brand. He saw the world change over the 10 years, but did not see the conservative design world change with it.

There is a demand for sustainable products produced close to home. Today's consumer demands transparency about the production process and the materials used. That is why Jorrit started 'Nel'.

For the last two years, Jorrit has been working on establishing the Nel brand. In late 2019, he won the Business Model Challenge with the plan.
In the presentation, he talks about the process from idea to implementation: What choices were made? And what were the reasons for offering the products directly to consumers?

With a background in marketing and work history as a product developer, Jorrit will give his view on the furniture world.

This event will take place exclusively ONLINE on 7 April 2021, 19:30 to 21:00.