Description

"Forecasting is always wrong, let's get it over with" Although this is a common wish, demand forecasting and planning remains at the heart of many business processes involving all functional departments. Companies are therefore constantly looking for ways to improve forecasting. In recent years, more and more consumer data (BIG DATA) is becoming available from the shop floor (Point of Sales), social media, internet search engines and loyalty programmes. This provides a wealth of information to really improve the quality of demand forecasting and actively drive demand. Using examples from the pharmaceutical, consumer electronics and automotive industries, the presentation will discuss the impact on demand forecasting. Topics include forecast differentiation, applying social media, using search engine data, improving demand forecasting of new products by using the crowd, human behaviour in forecasting and planning.

08:00u Reception with breakfast
08:30u Welcome by Dinalog
08:35u Presentation Freek Aertsen
09:30u Room for questions/discussion
10:00u Coffee/tea afterglow

Speaker(s)

Freek Aertsen studied Business Economics at Tilburg University, and obtained his PhD at the same university. He then joined Royal Philips Electronics where he was responsible for projects on better business planning and governance. After founding EyeOn, he carried out various projects at companies such as Philips, Wegener Dagbladen, ASML, Bolsius, Suiker Unie, Alcatel-Lucent, TNT, NXP, DSM, Dexplastomers and Sphinx. Freek has extensive experience in designing and implementing planning models for supply chains within different industries and countries.

Location

Tias Nimbas

Warandelaan 2, 5037 AB, Tilburg

Organiser

Transportation and Logistics

Dutch Institute for Advanced Logistics

Name and contact details for information

ir Jurriaan A.Vroom +31 40 2938 099

jvroom@eurochain.nl