Would you like to learn how to convince others more easily and get them to 'go along' with your ideas or proposals? During the presentation 'Sales for engineers: how to get people on board more easily', you will discover how the brain works when making decisions - and how you can use that knowledge advantage in your sales talks.

Trainer Stefan Renkema MSc, a specialist in sales psychology, will take you on an inspiring journey into the world of subconscious choices and influencing techniques. You learn how to use alpha techniques to accelerate decision-making and how to recognise and reduce resistance using omega techniques.

This session is full of immediately applicable insights and practical tips to make your conversations with clients, customers or colleagues more effective and enjoyable. You will discover how small adjustments in your communication lead to happier customers and better sales results.

Whether you are commercially active and sell products, or an engineer who wants to communicate your ideas and innovations internally: this training will help you increase your powers of persuasion and is a valuable investment in your professional growth.

Where and when
Wednesday evening 12 November 2025
Walk-in from 17:30 (with sandwiches)
The presentation will start at 18:30 and last until approximately 20:30.

Admission: €10 for KIVI members; €25 for non-members.

The location is the ICT Academy Apeldoorn.
Address: Linie 528 (2nd floor) in Apeldoorn.
One-minute walk from Apeldoorn-Osseveld railway station. There are plenty of free parking spaces.

The number of places is limited, so register quickly.