Search Engine Optimisation: Why is that particular website always at the top?
CLICK HERE to watch the webinar back. The sheets of the presentation are under 'Documents'
How to get on the first page of Google?
Speaker: ing Erik P. Otto MSc, Lecturer at ICT Academy Apeldoorn
Search engine optimisation (SEO) is a discipline that focuses on this. SEO is part of search engine marketing and can be defined as the set of activities intended to make a web page rank high in the organic search results of a search engine for the keywords relevant to that web page. Since a listing in those organic results is free, these search results are an interesting alternative to search engine advertising. Since 80% of searchers only view the first page of search results, proper use of SEO can give a company a competitive advantage.
During this session, the speaker will discuss many tips and tricks to make the best use of SEO.
Location: Online via MS Teams. You will receive the link for participation upon registration via the website.
Cost: No
