Write a marketing plan in 1 day
Drs Ing Jeroen van Eijndhoven, owner of the company BlueWish delivered the evening lecture "Write a marketing plan in 1 day" to over 20 interested participants on 13 March last. In daily life, Jeroen helps companies draw up a marketing plan for which he has developed an online tool.
After a round of introductions that included personal goals for attending the lecture, Jeroen took us into the world of marketing. Jeroen showed how to put together a marketing plan in a structured and well-organised way. All the steps of the marketing plan, from mission to strategic options, were covered. In about two hours, the outlines were explained and there was plenty of room for questions from the participants. Of course, two hours is too short to discuss all the ins-and-outs of a professional marketing plan, but all aspects were covered. In addition, Jeroen provided the participants with the presentation and a workbook so that everyone can get to work on drawing up a marketing plan.
Participants can also take advantage of the special KIVI offer to use the BlueWish tool to put together a professional marketing plan. Highly recommended for companies/people who are serious about getting started with a (revised) marketing plan.
More information can be found on BlueWish's website (www. Bluewish.nl).
The board of the Department of Commercial Engineering thanks the participants for attending the lecture and, of course, Jeroen for hosting this interesting evening lecture and providing the presentation and workbook which I am sure many will revisit when preparing a marketing plan.
Description
!Please note: location has changed to Technische Universiteit Eindhoven, Auditorium room 11. A link to the route and map can be found at the bottom of this page.
Marketing Business Games will help you and your colleagues, in a structured and well-organised way, to give form and substance to marketing for your company. This can involve strategic, tactical as well as operational marketing issues.
This way, the board and management can flesh out the organisation's marketing policy on a more strategic level, while using the same tools, a department head or business unit manager can work with his team to formulate a marketing plan to successfully target a specific target group or market segment
19.00 Reception
19.30 Lecture
21.00 Closing
Target audience
Directors, DGAs within SMEs.
Minimum number of participants: 25.
Speaker(s)
Jeroen van Eijndhoven has been working for organisations in the b-2-b market with the development and application of marketing for more than 20 years.
Clients can be found in business and financial services, knowledge organisations and service companies. Jeroen helps SMEs as well as multinationals and public organisations
Location
Auditorium 11, Eindhoven University of Technology
! Location changed to TU/e!
Organiser
Region South
Commercial Engineer
Name and contact details for information
Hans van den End at the e-mail address below