Public Summary Eyob Amra

I am excited to apply for the KIVI EngD Award 2025. For me, this award is about more than recognition. It represents what the EngD program stands for: using engineering to create realworld impact through innovation and collaboration. My project, “Development of a Design Framework for Mass Personalization Systems”, tackles a challenge that affects millions: how can we make technology more inclusive, adaptive, and sustainable? Today, people expect products tailored to their needs, but traditional manufacturing is rigid. This gap limits user satisfaction, excludes diversity, and creates waste.

My project, “Development of a Design Framework for Mass Personalization Systems”, tackles a challenge that affects millions: how can we make technology more inclusive, adaptive, and sustainable? Today, people expect products tailored to their needs, but traditional manufacturing is rigid. This gap limits user satisfaction, excludes diversity, and creates waste. 

Innovation

To address this, I designed a framework that turns user input into manufacturable product specifications without breaking compliance or design constraints. Using Philips’ IPL device as a case study, I combined Model-Based Systems Engineering (MBSE), SysML, and optimization techniques to enable real-time personalization at scale. This is a shift from static design to adaptive and personalized data-driven design.

Impact

For users: Safer, more effective treatments tailored to individual skin tones, hair colours, and comfort preferences improving trust, safety and accessibility. For industry: Faster time-to-market and scalable personalization strategies that boost competitiveness. For society: Less waste from one-size-fits-all products and more inclusive design for diverse populations.

Leadership & Collaboration

This journey wasn’t easy. Balancing EngD study and final year project with my role as Senior System Architect and family life required resilience and strong planning. I have managed to finish a 3-year program within 2-years with the fulltime students. I worked closely with my teams within Philips and academic supervisors, creating a bridge between theory and practice. This collaboration ensured the solution was both scientifically sound and practically implementable.

I believe this project reflects the EngD spirit: innovation that matters, impact that lasts, and leadership that inspires. It would be an honour to represent this vision through the KIVI EngD Award.