Drawing on Michiel's experience of more than 30 years and his book The Award Factor, the different items involved in awarding are discussed. Awarding in different areas such as management, commerce and project management The common thread is the 3-second rule.

An example of the 3 second rule

(Engineer) 'They say recruiters need three seconds to know whether you are through or not,' said the candidate while still wearing his jacket. 'So say it right away' ; (recruiter) 'I'm going to introduce you to my client' I replied, because indeed, the candidate was. In fact, it had taken me less than three seconds.

That recruiter was Michiel and below is what he had written down for himself afterwards:

'I talked to him for over an hour and for him and me it was one of the most valuable hours we ever spent with a stranger. We both already knew the three-second rule - the rule that states that people know within three seconds whether or not they are going to do business with each other - but we got a lot further than that, further than we ever dared to dream: We discovered a way in which you can make sure with 100% certainty that you can not only predict the outcome of those three seconds, but also influence it. I was amazed and so was he.'

A rule as sweeping as the three-second rule can be applied much more widely than just in job applications. As a project or programme manager to convince others of the importance of succeeding the project/programme, as a director to convince shareholders of your (investment) plans, as a sales manager to get your relations to look beyond technical specifications or price, or self-employed professional (zzp-er) when bringing in jobs. If you have registered, you will be asked to share any issues you are facing with Michiel. This will give him a picture of specific items he can address in this master class.

What will you go home with?

After this workshop, you will have developed more self-knowledge and gained insight into why people want to listen to you and allow you to start your project, do business with you, or get the approval of your CEO. Learning and mastering the three-second rule. If you ordered the book with it, you will receive it on the spot.

Bio: Michiel Cobben is a Sales and CRM Consultant and wrote the bestseller 'Increase your Gun Factor'. He worked as a recruiter for sales positions from 1997 to 2012. Now he advises companies and independent professionals on their sales strategy. He studied Technical Business Administration at the HTS in Eindhoven. LinkedIn profile: https://www.linkedin.com/in/michielcobben/

The programme is as follows:

16.30 - 17.00 Walk-in

17.00 - 19.30 hrs Workshop including snack

19.30 - 20.00 Afterwards