Commercial Awareness
Description
Bart Sterk, speaker at Speaker's Academy, has already given an awareness session for KIVI three times in a quirky and occasionally confrontational manner around the issue of selling successfully in a shrunken displacement market!
Introduction
The supply of goods and services exceeds demand in almost all segments. Every organisation ensures high quality of products, wide range of products, high innovation, good logistics, excellent service etc. As a result, products and services have become more and more similar. This means that with product-oriented selling, new customers are hardly reached, if at all. If we are then also dealing with a market that has shrunk considerably in recent years, we can well imagine your questions regarding this issue.
Bart Sterk will address your questions and problems on the topic of commercial communication live. During the session, he will discuss this with you and provide you with possible new alternatives. To maximise the effect for you as a participant, we ask you to tell us what your sales department finds difficult in communicating with (potential) customers. This can be done by sending an e-mail to hansvdend@zonnet.nl.
Speaker(s)
Bart Sterk (mechanical engineering background supplemented with marketing) started his career as a technical employee. After a successful start as a salesman, he made the switch to management, where he worked for 20 years at several nationally and internationally focused companies.
As a manager, Bart frequently went along with sales and noticed that people often struggled with price talks. Positioning one's own company towards the market also limited sales. This resulted in what Bart currently does: training management and sales on creating personal trust.
Bart shows that this gives us what we want so much: attention, personal trust and award. Both privately and professionally. His passion is contributing by transferring. Humour and putting things into perspective are his way of life.
Location
Den Dolech 2, 5612 AZ Eindhoven
Organiser
Commercial Engineer
Name and contact details for information
ing. Hans van den End, at the e-mail address below