Commercial Excellence; 2nd workshop
Description
2nd workshop: Presenting and winning - 22 March 2012
This workshop is a continuation of the "commercial skills" workshop.
A good presentation not only leaves a lasting impression, but greatly increases the chances of commercial success.
This is why it is so important to exploit the commercial potential of presentations in an original way.
This topic ties in perfectly with the "commercial skills" workshop.
This workshop will show what can be achieved with a presentation.
Broadly speaking, the following topics:
- What is the purpose of the presentation? For whom (The concept of wavelength ).
- Preparation is important, but so is improvisation.
- A presentation requires good organisation. This applies to material, set-up and circumstances, but also to the tools.
- Ratio and emotion, verbal and non-verbal aspects: everything plays a role.
- What rules apply to PowerPoint or similar applications?
- What type of listeners will I be confronted with and how do I deal with them?
- What demands should I make of myself?
This workshop will be held over 1 day.
The theory will be covered in a very compressed manner, as by far the majority of the day will be used for practical implementation of presentations.
The course text will be sent to you in advance so that you can read up on it.
SPECIFICATIONS
The 1st (2-day) workshop: Commercial skills took place on 2 and 3 February 2012
The 2nd workshop: Presenting and Winning will take place on 22 March 2012
The 3rd workshop: More Sales, Bigger Margins will take place on 19 April 2012
The 4th (2-day) workshop: Strategic (Key) Account Management will take place on 24 and 25 May 2012.
The 4 workshops form a course, whereby the 1st 3 workshops will be concluded together with the certificate: Commercial Excellence.
As a continuation of the 1st three workshops, the 4th workshop will be concluded with the certificate: Key Account Management
The workshops can also be attended separately. No certificate will follow
Location
Aalsterweg 322, 5644 RL in Eindhoven
Organiser
Commercial Engineer
Name and contact details for information
ing. Henk Bergsma, t: 06 2049 2819 or via the e-mail address below:
1st workshop: Commercial Excellence
3rd workshop: More turnover, bigger margins