Description

The Workshop
How can you significantly differentiate yourself to your customers? By taking a different approach or by offering the lowest price? (and thus giving away a lot of margin)

Of course price plays an important role, but not the only one. What is "awarding" based on? On price or on a host of other things as well as price?
If you can distinguish yourself so brilliantly that the customer understands that you, your organisation and your product or service, are of great importance to his future, your chances of success in business increase extraordinarily.

Commercialisation is based on love for the commercial trade, product knowledge, insight and interest in the customer and in one's own organisation, cooperation, tenacity, creativity, stress resistance and perseverance. Making the most of opportunities, however, must be based on a process-oriented strategy, both in short- and long-term processes.

This workshop has only one goal: to provide you with the best opportunities to achieve short- and long-term commercial success.
Due to its practical and interactive nature, you will gain excellent insight into the effectiveness of your commercial efforts. You will start to see which factors are important for creating significant commercial differentiation. You will also get a good overview of the structure of the commercial process, so you will be able to recognise the important moments in it.
You will learn the techniques for getting to know your client's needs and interests, and how to use this knowledge to build a lasting and fruitful relationship.
The aspects involved in persuasion and negotiation will also be discussed extensively.

The workshop will be given by Mr Hendrik Bosman. He has extensive experience in commerce and general management, including as General Manager of Toshiba Benelux. He provides many trainings and workshops within the SME the government and the BtB environment

09.00 Start
12.00 Lunch
13.00 Continuation
17.00 End

SPECIFICATIONS
Participants will receive an information folder with the workshop.

Location

Hotel Eindhoven, Aalsterweg 322,

5644 RL Eindhoven

Organiser

Commercial Engineer

Name and contact details for information

ing. Henk Bergsma, t: 06 20492819 or via the e-mail address below:

hendrikbergsma@cs.com