Customer focus makes money! Part 1

When:

20 September 2012

17:00 Hour - 22:00 Hour

Event organizer:Commercial engineer

Pricing Ledenprijs:Free

The second part of the masterclass was introduced by Prof Frank Kwakman with a talk on recent developments in the market What does the surviving business look like? What is the link to a networked organisation and customer-centric thinking? Along which path he sees companies going.

Bart van Emden then continued. The final masterclass concluded with question "How customer-centric is your organisation? Do the scan!". Following this, a short interview was conducted with each participant. Two participants actively engaged with it. Martin Faber (Loading Systems) briefly introduced his first experiences.

After this, Leon vd Pas was given the floor. Key to success for him is a passionate team facing the customers. For an hour and a half, he guided those present through a number of cases based on his own experience.

During the discussion, it became clear that some find it difficult to apply what has been achieved to commodities. Yet it is possible, as long as you can add value, either through your product or services. Finally, it was asked what the main tip for the audience is now. This was answered with a question: what is difference between engineer and salesperson? Engineer is in his own world and is (too) honest. The main thing here is: be creative, build reputation and work on your relationship. Through relationship management, you get to know your customers, but also their problems. LinkedIn is not just for viewing your contacts' updates, but also for getting in and getting to know your customer.

In summary, this second part of the masterclass was very energising and dynamic, also due to Leon van de Pas' passionate story. The attendees rewarded it all with 8.1 as an average mark.

Description

Department of Commercial Engineering invites you to a cycle with 4 inspiration evenings, top speakers and practical cases:
Masterclass: 'Developing on customer focus for technical companies makes money!'

Recent research shows that customer focus is top priority for many technical companies. Not surprisingly. After all, improving customer orientation saves money. A lot of money! At least when you get this right. In this master class, you will learn from leading companies that are tackling this successfully. You will get inspiration on how to take your organisation along and enthuse it. All aspects of developing on customer centricity will be discussed, with which you can immediately get started yourself.

The masterclass is set up by Bart van Emden, b-to-b marketing specialist for "opinionated" professionals and management. Each session will be introduced by Bart. At each lecture, a different guest speaker is invited to share with us his insights, experiences and results on customer centricity.

For whom
- Directors
- Senior and middle management
- Account managers
- Marketing managers
- Commercial employees
- Anyone interested in 2.0 marketing within a technical environment

Customer focus makes money! Part 1
From technology-driven to market-driven. How do you do this successfully in a world dominated by technology?
Case: Philips. Guest speaker Leon van de Pas, General Manager Large Luminous Surfaces

The following programme applies to each session of the masterclass:
17.00 - 18.00 Reception with bread buffet / networking
18.00 - 21.00 Masterclass
21.00 - 22.00 Drinks / opportunity to network

The other sessions are on:
22 November 2012: Customer focus delivers money! Part 2
24 January 2013: Tackling prejudice!
Click on the links below for more information.

An impression of the first session can be found via the link below.

Speaker(s)

Leon van de Pas is General Manager Large Luminous surfaces at Philips.
Previously, he worked as CEO at Nav N Go and as Vice President Regional Sales EMEA at Tele Atlas, among others. Leon has extensive experience in customer-focused development within technical environments. He is able to improve team performance in a very short time. With stunning simplicity, he knows how to give hands-on customer centricity. Extraordinarily inspiring!
LinkedIn profile: http://www.linkedin.com/in/leonvandepas

Leader Bart van Emden started Van Emden Marketing Consultancy BV 4 years ago. A successful marketing agency that focuses exclusively on (technical) professionals. Before that, he worked for 10 years as Marketing Manager at Royal Haskoning. Van Emden studied Mass Communication and Marketing at Radboud University in Nijmegen. He developed a method that allows companies to use their own customers as an extension of their sales in a structured way. Van Emden has published several articles on this subject and is a much sought-after speaker on the subject.
LinkedIn profile: http://www.linkedin.com/in/bartvanemden