Distinctive enterprise
Description
Name recognition of an organisation is important to have a preferred position in the mind of your (potential) customer. Even more important is how you are known! Often, an organisation has a picture of who it wants to be and how it wants to be known. Reliable, innovative, personal, professional, or otherwise...
But what is the perception of your (potential) customers? What do they experience during your service? Do they also have the perception, that you are reliable, innovative, personal and professional?
The other side of the same coin is how well do you know your customers? Do you know your customers so well that you are able to match your organisation, products and services completely to-the-point seamlessly to present needs?
18.30 hrs Reception sandwiches with coffee and tea
19.00 hrs Theory
- What is identity?
- What is image?
- How does a good reputation ensure customer loyalty and employee bonding?
- How well do you know your customer?
20.00 PM Break with soft drinks, coffee and tea
20:30 PM Practice
- The team chooses a well-known company from the group.
- Employee of the organisation describes the identity.
- Other team members describe the image.
21.15 hrs Feedback
- Presentation per team member of organisational identity and image, what stands out and what possible follow-up is.
- Closing with tips on reputation management and marketing plan.
- Outcome: Insight into identity and image; Insight into how to know what your identity and image are in a short period of time.
- Participants receive (at their own request) a joint feedback by email after the meeting.
21.45 hrs End of workshop
Details
Minimum number of participants: 8. Maximum number of participants: 15
Speaker(s)
The interactive workshop will be hosted by Jeroen van Eijndhoven (BlueWish) and Jolanda Thelosen (Colorful you)
Location
KIVI NIRIA building, Prinseesgracht 23,
2514 AP The Hague
Organiser
Commercial Engineer
Name and contact details for information
Further information from Jeroen van Eijndhoven, tel. 010-4143536 or via the e-mail address below