Tackling prejudice!

When:

24 January 2013

17:00 Hour - 22:00 Hour

Event organizer:Commercial engineer

Description

Department of Commercial Engineering invites you to a cycle with 4 inspiration evenings, top speakers and practical cases:
Masterclass: 'Developing on customer focus for technical companies makes money!'

Recent research shows that customer focus is top priority for many technical companies. Not surprisingly. After all, improving customer orientation saves money. A lot of money! At least when you get this right. In this master class, you will learn from leading companies that are tackling this successfully. You will get inspiration on how to take your organisation along and enthuse it. All aspects of developing on customer centricity will be discussed, with which you can immediately get started yourself.

The masterclass is set up by Bart van Emden, b-to-b marketing specialist for "opinionated" professionals and management. Each session will be introduced by Bart. At each lecture, a different guest speaker is invited to share with us his insights, experiences and results on customer centricity.

For whom
- Directors
- Senior and middle management
- Account managers
- Marketing managers
- Commercial employees
- Anyone interested in 2.0 marketing within a technical environment

Tackling the preconceptions!
Changing an organisation is always difficult. Preconceptions like: "We already do it, it doesn't work for us, it doesn't deliver anything..." form a blockade form a blockade. How do you solve this?
Guest speaker Auke Piek, CEO Verwater

The following programme applies to each session of the masterclass:
17.00 - 18.00 Reception with bread buffet / networking
18.00 - 21.00 Masterclass
21.00 - 22.00 Drinks / opportunity to network

The other sessions are on:
20 September 2012: Customer focus delivers money! Part 1
22 November 2012: Customer focus makes money! Part 2
Click on the links below for more information.

An impression of the first session can be found at the link below.

Speaker(s)

Auke Piek is currently CEO at Verwater. Verwater specialises in the design and maintenance of oil terminals. Previously, he was Business Line Director Buildings, Director Division Industrial Concepts and Director Business Group Industrial Installations at Royal Haskoning. Auke is a highly inspiring and successful leader. With an open personality, he shows others how to stand out as a professional. He is always looking for change, for ideas from employees, for ideas from clients.
LinkedIn profile: http://www.linkedin.com/pub/auke-piek/4/ab6/146

Leader Bart van Emden started Van Emden Marketing Consultancy BV 4 years ago. A successful marketing agency focusing exclusively on (technical) professionals. Before that, he worked for 10 years as Marketing Manager at Royal Haskoning. Van Emden studied Mass Communication and Marketing at Radboud University in Nijmegen. He developed a method that allows companies to use their own customers as an extension of their sales in a structured way. Van Emden has published several articles on this subject and is a much sought-after speaker on the subject.