Description

The great escape.....

Dakar 2013 from 5 January to 20 January from Lima via Tucumán to Santiago. 4.5 million spectators, 1200 hours of TV broadcasts, 1 billion TV viewers, 4.3 million website visitors..... Is there still room for a new medium? The Dakar Press Team and ICNIA Media Technology think so! Over the past months, the team has been working hard to prepare for our participation in Le Dakar 2013 and with results:
o Media reach: 13.5 million people (beyond the viral effect of Photobroadcasting);
o Modernisation of the vehicle fleet with Volkswagen Amarok;
o Quantum leap of our IT environment with S4IT and ICNIA Media Techology.

Learn all about what this new medium - photobroadcasting - can mean for your organisation! You will be updated by Léon Jansen, Director of the Dakar Press Team and Rolf Namjesky, Director of ICNIA Media Technology on the latest developments in this field including its practical application during one of the world's most prestigious events 'Le Dakar'.

Dakar Press Team
The Dakar Press Team has been covering the world-famous Dakar Rally in photo and film for 9 editions and has developed into one of the largest producers of professional photo material in the world. They produce more than 100,000 quality photos per Dakar.

ICNIA Media Technology
Photobroadcasting (from ICNIA Media Technology) has been successfully deployed in the world of sports:
o Professional cycling (Six Days of Rotterdam);
o VacanSoleil-DCM Pro Cycling Giro d'Italia and the VacanSoleil-DCM Pro Cycling Annual Review;
o Running (Singelloop Breda with over 13.000 runners)
In experience marketing of charities:
o Alpe d'Huzez
o Cordaid
And at the travel agency of Belgium's largest health insurer, Intersoc. Case after case, this new technology, developed in the Netherlands, proved that the reach of photos can be increased by a factor of 100 to 1000

15.30 hours - Walk-in
16:00 - Welcome + introduction
16:30 - Introduction by Léon Jansen, Director of the Dakar Press Team and Rolf Namjesky, Director of ICNIA Media Technology
17:15 - Discussion
18:00 - Drinks
18:30 - End of meeting

Location

Sandton Eindhoven City Centre, Stratumsedijk 23d

5611 NA Eindhoven

Organiser

Informatics

Commercial Engineer

ICNIA Nedia Technology, Dakar Press Team

Name and contact details for information

Arjo Willems

laa.willems@home.nl

registration link

YouTube video about Le Dacar 2012

Register via

Via the registration link above. Register as an Introducer of Rolf Namjesky / Arjo Willems ICNIA BV