'Do you want to hang something on the wall or do you want a drill?'

What do you do when your product can do so much that you can't see the wood for the trees? Often, we think we know what our customers want. We know the market, right?

Why do you buy a drill anyway? Because you want a hole in the wall? Or because you want to hang something on the wall? Could you possibly use another product for this? Users buy products or services to get something done.

By nature, we tend to think in terms of solutions and in doing so, we quickly improve an existing solution. Noor Reigersman likes to tell you how, as a designer, you can uncover the underlying 'jobs to be done' and how you and your team can translate these into a product that really helps people.

Possibility to have dinner together at your own expense (1-course dinner for 20 euro incl. two drinks), please indicate this at least three days in advance in your registration.

NOTE: If you also participate in the dinner, please bring € 20 in cash. PIN payments are not accepted!

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