®60: Football table vs Smarties dispenser
Description
What exactly do a football table and a Smarties dispenser have in common? Both are promotional items designed to strengthen a brand's image and/or stimulate (impulse) purchases.
The roles of extremely competitive price, planning, production and design -also in that order- guide the final result. Anne Camps works as an industrial designer at MilesPromocean, where she works on requests from Heineken, Nestlé, Albert Heijn and ING, among others.
During this lecture, we will zoom in on the challenge of designing and producing a uniquely distinctive product in this dynamic market, with an extra focus on cooperation with factories in China and Bangladesh.
18:00 Dinner
19:30 Lecture and discussion
21:00 Informal drinks
Speaker(s)
Anne Camps (Miles Promocean)
Location
Restaurant Se7en, Mariaplaats 7, 3511 LH Utrecht
Organiser
Industrial Design
Name and contact details for information
Further information via the e-mail address below.