Radical innovation
Description
Developing products that are new to the market involves a lot of uncertainty. Does the product meet a customer need that is considered important enough to warrant action? Is it practicable? Can it make money? All questions that can be answered by properly balancing creativity and risk management. This lecture uses a 5-step process to explain how radical innovations can be brought about successfully by combining an engineer and bricoleur approach.
Participation in the lecture is free of charge. Costs for dinner are € 20 (main course incl. two drinks), payable in cash.
If you join us for dinner, we do ask you to indicate this in connection with Se7en's planning and reservation of the number of tables.
Speaker(s)
Jan Hoekstra (Pezy)
Location
Mariaplaats 7, 3511 LH Utrecht
Organiser
Industrial Design
Name and contact details for information
Further information via the e-mail address below.