Storytelling by design. A design journey through (and for) new themed worlds.

Who does not cherish childhood memories of a park like the Efteling, a special holiday, get-together or high-profile film in which you were 'briefly' outside the everyday world? Several studies confirm the influence of these early experiences on our everyday beliefs and behaviour. Meaningful experiences shape us, we shape the world. Design, if balanced with an underlying story, the "why", plays a key role in "designing" these experiences in users, visitors and guests, argues Stefan Blonk.

Stefan studied Industrial Design in Delft, graduating with roller coaster developer and builder Vekoma Rides. After working as a designer at Flex/design for seven years, he has been working as an independent creative designer in the theme park industry, among others, since 2013. Stefan shapes stories and worlds for theme parks where the design, a rollercoaster train, themed area or queue, must bring the experience in a convincing, feasible and safe way. Join us on a journey through a world where storytelling is both method and result

Possibility to dine together at your own expense (1-course dinner for €20 incl. two drinks), please indicate this at least three days in advance in your registration.

PLEASE NOTE: If you also participate in the dinner, please bring €20 in cash. PIN is not accepted!

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