Holmatro makes innovative hydraulic tools for technical assistance, industrial applications and special tactics operations.

'The similarity between a milk robot and a hydraulic rescue tool?'

Mattijn de Graaf on his lecture:
"What are the similarities between a milking robot, a braille reader, a stair lift and a hydraulic rescue tool for the fire service? At first glance, maybe not so much, but if, like me, you have been active in R&D of different industries for 25 years, there certainly appears to be a common thread to successful product innovations.

If you look at what I have worked on, you actually never want to deal with most products, but they all fulfil an essential social value.

From my experience from startup to multinational, I want to share my insight and highlight different sides of the technological challenges, the windfalls and setbacks, defining your future as an OEM through Product Development and the collaboration of R&D teams in (inter)national and multidisciplinary teams.
Product Development I still find fascinating after 25 years, but also definitely challenging!"

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