Marketing for your career

By: Karen Rensma, advisor and experienced (leadership) coach to female leaders, partner to organisations committed to fostering inclusion.

In the workshop: How to develop a strategic pathway to a senior leadership role. Also: How to present and position yourself authentically, with integrity and effectiveness - without overselling yourself and without pretending to be someone you're not. So that you're seen as the natural candidate for the role you aspire to, significantly increasing your chances of successfully achieving your ambitions.

More info on Karen and her agency Hardwood and Porcelain: https://hardhoutenporselein.nl/

This workshop is in English!

Agenda for the Station Visit

13:00 Reception at Stedin office Delft
13:15 Distribution of PPE and introduction Stedin (Giandra Rasmijn - Area Manager Electricity)
13:30 Station visit to high-voltage substation Delft 1 and Project containers (Mark Hakvoort and colleagues - Operational Grid Coordinator High Voltage)
14:20 Return to Stedin office Delft for workshop and hand in PPE

Workshop programme

14:30 Walk-in
14:50 Introduction NVI & Stedin
15:00 Start workshop
17:15 Grabbing drinks
18:00 Ending

Karen Rensma

Position: Advisor and coach to female leaders
Organisation: Hardwood and Porcelain | growing leadership and careers

With a background in chemical engineering and psychology, Karen is advisor and leadership coach to female leaders to grow their authentic leadership and bring their full selves to work.

So that they confidently, effectively and authentically manoeuvre, flourish and advance their careers beyond the glass ceiling within often masculine organisations. She is committed to contribute to achieving gender diversity in decision-making in organisations, as she believes this will catalyse thriving and inclusive organisations and society.

Characterisation of her advice and coaching approach: She cares and challenges. She uses rationality and intuition. Outspoken and nuanced. She takes both your ambitions and doubts seriously. Honest feedback and not afraid to mention the elephant.

Working with Karen has catalysed many female leaders' careers and their leadership development: from women taking on their first leadership role who want to explore and define their way of leading, to senior female leaders embarking on the Management Team who want to find their way into leading with impact and authenticity in the new dynamics that come with their new role.

Karen also hosts the podcast Beyond the Glass Ceiling (which translates to Beyond the Glass Ceiling). She interviews leaders about their personal experience with roadblocks along their career path and how they overcame them, their vision on gender diversity and inclusion plus their advices on what we all can actually do to get there.

More info: https://hardhoutenporselein.nl and https://www.linkedin.com/in/karenrensma/

Podcast via Spotify
Podcast via Apple Podcasts / iTunes
Podcast via Springcast

Get a guided tour of the high-voltage station in Delft!

Prior to the Marketing for Your Career workshop, Stedin will offer a guided tour of the high-voltage station in Delft. Sign up quickly!

Directions to Stedin

Street parking is limited, but the office is easily accessible by public transport and is just a 5-minute walk from Delft Campus station.


Please enter the building through the main entrance at the front. The route from the station leads directly to this entrance.
Do not attempt to enter from the rear side of the building, as that access point is closed to anyone without a security pass (not the route that indicates a 4-minute walk).