The richness & impact of fragrances
Description
The aim of the workshop is to let participants experience the richness & impact of scents in a surprising and interactive sensory way.
Our sense of smell is the most powerful sense we have. Indeed, smell is the only sense that connects directly and without intervention to our limbic system, our 'primal brain'. Smelling is emotion and memory. in fact, 75% of our daily emotions are determined by what we smell.
Structure of the workshop:
1. The power of smelling, our sense of smell.
2. Vocabulary, 'tools' when smelling: scent families, ingredients, building scent. History of perfumes.
3. Smell & perception; Smell & behaviour.
4. Sensory branding, sensory branding.
5. Closing and after-dinner drinks.
Speaker(s)
Isadora Lebouille
Tanja Deurloo
Location
KIVI NIRIA building (Great Hall)
Prinsessegracht 23, 2514 AP The Hague
Organiser
Network of Women Engineers
Name and contact details for information
Jeanette de Putter at the e-mail address below