Social media for private and business
Description
Social media are everywhere. Beginning with Hives, Facebook and Twitter as an addition to our social lives, today companies are also ubiquitous on social networks. The virtual line between work and private is blurring and the number of application areas is growing and growing. But how does it work? What can you achieve with social media? How can you ensure a good balance between transparency and privacy protection? How can social media be optimally used for marketing purposes and customer service?
On this lecture evening, we will give a broad overview of applications of social media for personal use and for business purposes.
Anyone who talks about 'social media' today mainly mentions Twitter, Facebook and LinkedIn. However, there is more than that. Rob Coers gives an overview of the many possibilities that other 'social services' have to offer us. The online learning programme 23 Things, developed by Rob, encouraged many people to gain knowledge and experience with social media.
Robert Vos talks about his interest in new media, his search for knowledge for his work, his way of profiling and making a name for himself by sharing knowledge and following discussions, and privately even more so by staying in touch with people he does not see on a daily basis.
Ferdinand Knol followed the MBA module Business Process and Technology, focusing on quickly finding the right and available knowledge within the organisation to solve problems at our customers. In doing so, he looks at what role social media can play in this. The idea behind it is that by finding the right people quickly, the chances of winning the contract with a customer go up.
Christian Elferink, Sales 2.0 Manager at NEXOR, gives his view on how companies could use Social Media to retain customers and find new channels and prospects.
17.30 Reception
18.30 Opening by chairman of the day Willem van der Kamp
18.40 Introduction to social media - Rob Coers, Web2.0 expert and trainer
19.15 Profiling you can learn - Robert Vos, self-taught
19.45 Social media as a knowledge base - Ferdinand Knol, Capgemini
20.15 Customer loyalty and Sales via Social Networking - Christian Elferink, Sales 2.0 Manager at Nexor
20.45 Discussion
21.00 Closing drinks.
Ordering sandwiches for reception is no longer possible.
Speaker(s)
Rob Coers (1962) works as a teacher in the field of internet applications. He has been fascinated by the development of the web and how it affects people and organisations since its inception. Rob is director of Coers Internet Trainings and works from Geldrop.
After studying chemistry in Groningen, Ferdinand Knol entered IT at BeaNet / Datatraffic as a software engineer. For several years, he worked in marketing research at IRI Inc for retail and food manufacturers and then made the switch to telecommunications and worked at BT GS for 12 years. In doing so, he has been involved in Unified Communications for the last few years. He currently works for Capgemini for a year, dealing with the New Way of Working with issues such as mobility, bring your own.
Christian Elferink ran his own company in the field of Crossmedia Design & Development for a number of years, where he developed marketing web-solutions for clients, among other things. With social media coming of age, Christian has been asked to continue his activities within NEXOR.
Location
KIVI NIRIA, Prinsessegracht 23, 2514 AP The Hague
Organiser
Telecommunications
Name and contact details for information
Further information from ir. W.J. van der Kamp at the e-mail address below.