Description

Marketing in a technical organisation goes far beyond promotional activities. In this programme, you will deal with topics such as market research, segmentation, target group definition and positioning. But innovation, market introductions and the organisation of marketing activities are also central. Afterwards, you will be able to contribute to your company's marketing approach

TRAINING DATES
13 and 20 February and 6 and 13 March 2013, 18.00-21.30 hrs

Location

Utrecht region

Organiser

Young KIVI Engineers

TSM Business School

Name and contact details for information

TSM Business School, programme manager drs. Jos Fleischeuer

j.fleischeuer@tsm.nl

More information about the training

Register via

TSM Business School