Reputation management
Description
Will your next blunder kill your company?
Reputation management is thought to be mainly about "making men" in a company or giving a pimped image of a company.
In this lecture, the speaker will show that reputation management is not only about building an image of a company for the outside world, but also has hard economic and financial aspects behind it.
Not every risk is a reputation risk. Therefore, we will briefly consider when reputational damage really exists. These are not primarily operational risks but mainly risks that jeopardise the external valuation or even the company's continued existence.
It is therefore important to have a clear picture of what the outside world thinks of a company. The methodology applied for this purpose will be discussed.
Using a number of recent examples (e.g. BP and Toyota), it discusses how reputation crises can be analysed and prevented.
Please note second Monday in September
19.30 room open
20.00 lecture
21.00 networking drinks
22.00 closing
Speaker(s)
Henk Willem Gelderblom
Location
Jansbuitensingel 28, 6811 AE Arnhem
Organiser
Region Gelderland
Name and contact details for information
Gerard Thomas
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