Description

Developing products that are new to the market involves a lot of uncertainty. Does the product meet a customer need that is considered important enough to warrant action? Is it practicable? Can it make money? All questions that can be answered by properly balancing creativity and risk management. This lecture uses a 5-step process to explain how radical innovations can be brought about successfully by linking an engineer and bricoleur approach.
Participation in the lecture is free of charge.

Speaker(s)

Jan Hoekstra, Managing Director at Pezy Group | Groningen

Location

Pezy

Narvikweg 5-5 | 9723TV Groningen

Organiser

Region North

Name and contact details for information

Gijs Breedveld

info@gijsbreedveld.nl