Description

Introduction
Besides professional knowledge and technical skills, an engineer's commercial skills are increasingly being called upon. A client wants to "see" that his real need is understood by his interlocutor. How do you find out what that need is? And how do you show that you understand that need, and its background. The answer to these questions is the basis for an appropriate solution and the beginning, or confirmation, of a lasting business relationship.

Purpose
After this interactive training course, you will understand the importance of a "strategic partnership" and your role as interlocutor in it. You have gained insight into the conversation structure and know the most important "tools" for acting as a strategic discussion partner and have practised these in a number of simulation conversations. You can "show" in a conversation situation that you act on the basis of your client's needs and the underlying trends in the market.

Target group
HBO and WO engineers, who have contact with clients in their professional practice

09.00:00 Reception
09:30 Objectives
09:50 Simulation talks
10:20 Peel model (own role, -organisation, client and market developments)
10:45 Role of the strategic discussion partner in practice
11:30 Pause
11:50 Simulation talks
12:30 Lunch
13:30 Simulation talks
16:30 Evaluation
17:00 Closing

Speaker(s)

Trainers
Mike Mossel and Hans Ardon

Participants
Minimum number of participants: 6. Maximum number of participants: 12

Location

Hotel Eindhoven, Aalsterweg 322,

5644 RL Eindhoven

Organiser

Region South

Commercial Engineer

Name and contact details for information

ing. Henk Bergsma, t: 06 204 92 819 or via the e-mail address below.

hendrikbergsma@cs.com