
KIVI Innovation Drinks Twente: Formula 1
While outside of the Fan, a Red Bull F1 car was showcased, inside a large crowd of more than 400 students, engineers and interested, enjoyed the stories and technical insights provided by three outstanding speakers.
Jan Smilde, managing director of Red Bull NL, spoke about his Red Bull mission of 'giving you wings'. He elaborated on how Red Bull is not meant as a soft drink, but as a stimulant to spike your concentration and focus, when you really need it. Red Bull supports young athletes in almost every category of sports and brings them to the top. Just like they helped Daniel Ricciardo from a very young age. With some eye-catching footage of Red Bull Sports including Formula 1, Jan Smilde warmed everyone up for the next speaker: Jan Lammers.
Lammers captivated our audience with his personal anecdotes. His message: you can not win a race on your own, while you can easily lose it on your own. Remarkable was Jan Lammers' view on modern racing. Modern systems and regulations such as the DRS, can be compared with giving a marathon front runner a backpack of 10 kilos. In Lammer's opinion, racing is more exciting, when a driver really needs to push to the limits to overtake. Lammers finds himself a lucky guy, feeling to have experienced so much of the Racing sports world, that he sometimes feels like a 200 year old.
The evening concluded with racing car engineer Ton Serné. To his disappointment as a mechanical engineer, car aerodynamics have won more attention compared to the car mechanics in modern F1 car engineering. Serné explained what reporters mean when talking about 'balancing a car'. This is all about balancing the lateral forces on the back and front wheels of the car, alligning the centripetal force and the centrifugal force. Which can be achieved by stiffening or softening the anti-roll bar or the springs.
You can find his presentation via the link on the right.
We would like to thank our speakers, as well as Saskia Monsma, senior lecturer Automotive at HAN University of Applied Sciences and board member Automotive Division KIVI, who chaired the day.
KIVI Students Twente brings Formula 1 to the UT!
At our KIVI Innovation Drink on the 28th of May, we will present to you the following three speakers:
- Jan Lammers, ex-formula 1 driver, will tell us about his experiences as a driver and about his current involvement in F1
- Jan Smilde, CEO of Red Bull NL, will share his expertise in the marketing side of F1
- Ton Serné, specialised car engineer, will share his knowledge about car aerodynamics and road holding
The chair of the day is Dr Saskia Monsma, senior lecturer at HAN Automotive and board member of the Automotive Division of KIVI. To get you even more excited, we will showcase a *real F1 car* at the O&O-square !!!
We are very happy with these outstanding speakers and the F1-car, and we invite you to join us for this spectacular event! To ensure a seat you can sign up via the KIVI website. Make sure you arrive on time, as we expect a lot of visitors!
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Another KIVI Innovation Drink is scheduled for 28 May. The theme this time is Formula 1. This edition is organised in cooperation with the KIVI Department of Vehicle Technology.
Speakers are:

Jan Lammers: (former) - Formula 1 driver. Jan talks about racing in Formula 1.

Jan Smilde: Managing Director Red Bull Nederland & Area Manager BeNeLux, he talks about the marketing side of Formula 1. Before Red Bull, Jan Smilde held various positions at other Fast Moving Consumer Goods companies such as Kraft Foods (Milka chocolate), Haribo and 3 years as sales director of Lekkerland Nederland. His great passion is building brands, striking the right balance between consumers and trade. Giving wings in everything you do is the ultimate in brand building, in addition to his responsibility for the can, he also links this to the non-beverage assets such as Red Bull Racing and Max Verstappen.
Ton Serné: Racecar performance engineer, he talks about the engineering of a Formula 1 car. Ton studied mechanical engineering, specialising in 'road handling of racing cars'. He was also a mechanic in several formula classes, driving Formula Ford 1600 and various touring cars, among others. Team manager of the Bross Formula 3 team, which won the EFDA cup in 1987. Active at HAN Automotive (Arnhem) for the Masters programme and at Fontys Hogeschool (Eindhoven) as guest lecturer 'Vehicle Dynamics' for the Motorsport Minor. Also active for the KNAF Talent First programme. Ton is currently attached to a GT4 project. During the season, he is hired by teams to improve handling. Together with Prof.Dr. Ralph Pütz author of the book 'Rennwagentechnik - Praxislehrgang Fahrdynamik' at Springer-Vieweg.

Chairman of the day will be Dr Saskia Monsma, Senior Lecturer Automotive, Han University of Applied Sciences & Board member Automotive Division KIVI.
To get you even more excited, we will demonstrate a *real F1 car* at the R&D plaza !!!
We cordially invite you to this spectacular event. If you want to be assured of a seat please register via the KIVI website. Be sure to arrive on time as we expect many visitors. Naturally, drinks will be provided afterwards and there will be ample opportunity to chat with the speakers.
Location
Organiser
KIVI Students Twente
KIVI Vehicle Technology
Name and contact details for information
Thijs Moesbergen




