KIVI Branding

KIVI has an excellent reputation, high brand awareness and is recognised as a reliable and expert organisation. Our corporate identity helps to create a recognisable and professional image in all our communications with members, partners and followers.

To ensure we consistently convey our identity and quality, clear corporate identity guidelines have been drawn up. The KIVI Corporate Identity Manual supports board members and staff in applying these guidelines.

The handbook is updated regularly.

KIVI logo

The KIVI logo forms the foundation of our corporate identity. It combines the name KIVI ( short for Royal Netherlands Society of Engineers) with the grid (representing our network and our role as a bridge) and, in addition, ‘Engineering Society’ (symbolising our role as a professional association for engineers).

To ensure a strong, recognisable image, it is important that everyone uses the logo correctly.

The logo is available in various formats:

  • JPG (white/blue background) for online use
  • PNG (transparent background)
  • EPS/PDF for print

Need other formats or colours? Please contact us at communicatie@kivi.nl.

Fonts

KIVI uses two standard typefaces: Montserrat and Century Gothic.

  • Montserrat is the main font and is used in all external communications, such as flyers, posters, leaflets and emails. If the font is not available on your computer, you can download and install it for free.
  • Century Gothic is used as an alternative for internal use (such as emails and documents) when Montserrat is not available.

Default settings for body text:

  • Heading colour: Dark blue (see below for colour code)
  • Body/text colour: dark grey
  • Font size: 11 pt
  • Line spacing: 1.0
  • Alignment: Left-aligned (not justified)

Separate typography rules apply to headings and subheadings. Please refer to the KIVI Brand Book 2025 under the ‘Typography’ section.

KIVI Colours

Main colours

Dark blue

  • HEX #07224E
  • RGB 7, 34, 78
  • CMYK 100, 85, 38, 25

Light blue

  • HEX #A1BAD2
  • RGB 161, 186, 210
  • CMYK 36, 15, 10, 0

Moss green

  • HEX #959F8B
  • RGB 149, 159, 139
  • CMYK 39, 22, 38, 5

Accent colours

Orange

  • HEX #D85C38
  • RGB 216, 92, 56
  • CMYK 6, 65, 75, 1

Soft green

  • HEX #889665
  • RGB 136, 150, 101
  • CMYK 45, 23, 58, 6

Black

  • HEX #232323
  • RGB 35, 35, 35
  • CMYK 70, 61, 57, 6

Grey

  • HEX #5B5B5B
  • RGB 91, 91, 91
  • CMYK 54, 43, 43, 28

White

  • HEX #FFFFFF
  • RGB 255, 255, 255
  • CMYK 0, 0, 0, 0

Canva

To make working with our brand guidelines even easier, KIVI has its own Canva team account. Within this environment, you’ll find a range of social media templates and other visual resources that are fully in line with the KIVI brand guidelines.

Join our brand via: canva.com/brand/kAGOfl1j-Ms

Please note: you can only request access using an email address ending in@kivi.nl.

Don’t have an @kivi.nl address (yet)? Please send an emailto communicatie@kivi.nl to gain access to the Brand Essence and templates.

Subject department logos

To ensure the association’s recognisability and unity, the KIVI branch logos are consistent with the general KIVI logo. Logos are available for all branches, regions and groups. These consist of the grid pattern and the words ‘KIVI’ and ‘Engineering Society’, with a line below them and, beneath that, the name of the branch, region, group, students or Young Engineers.

Regional logos

To ensure the association’s recognisability and unity, the KIVI regional logos are modelled on the general KIVI logo. Logos are available for all regions. These consist of the KIVI logo, with a line below it and the name of the relevant region.

Young KIVI logos

To ensure the association’s recognisability and unity, the Young KIVI logos are based on the general KIVI logo. Logos are available for Young KIVI. These consist of the KIVI logo, with a line below it and the name ‘Young KIVI Engineers’ below that.

Circles and logos

To ensure the association’s recognisability and unity, the KIVI branch logos are modelled on the general KIVI logo. Logos are available for all branches. These consist of the KIVI logo, with a line below it and the name of the relevant branch below that.

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