The Commercial Revolution
Description
Introduction
You have probably already noticed that today's technology has totally changed customers' buying behaviour, making making a difference and being distinctive more important than ever before. A new commercial paradigm is needed to survive: you have to act fast now, or your business will be doomed!
In short, the Commercial Revolution has already begun! Everyone senses it, but what exactly the revolution entails, how it affects your (commercial) processes and where to start to participate in it, Wessel Berkman explains to you during this lecture.
If you are wondering what the impact of all this is on your organisation and how you need to set it up concretely to be future-proof, then this book is for you.
The 5 foundations under the Commercial Revolution are:
1. Customer Success Portfolio - With the set-up of the KSP, you know concretely what customer dreams you facilitate, what your new business model looks like and your WHY is clear
2. Social Selling- new customers - use data to get to know your potential customers better and really surprise them on their latent needs
3. Salesart-Experience - customer dream thinking - build together with the customer and their team to realise their organisational and personal dreams
4. Social Selling- current customers - using data to further challenge your current customers and continue to surprise them on their latent needs
5. Fan4Fan Excellence - your customer is the new salesperson who brings two new customers every year
Target audience
This workshop is for anyone actively involved with sales. Want to prepare to the max and get the most out of the session? Then read the book The Commercial Revolution
Speaker(s)
Wessel Berkman is founder of improvement agency The Brown Paper Company, The Social Selling Company and most recently The Commercial Revolution. He likes to challenge his clients to get moving and be judged on results achieved. Berkman is a sought-after speaker and participates in several ventures. He has previously written the 'tear-off book' '365 Questions' (in which he asks you a challenging question every day) and the books 'The Brown Paper Method', 'Sales!' and 'Management as it is meant to be'.
Location
The Hague
Organiser
Commercial Engineer
Name and contact details for information
Marc Lambriks